Information: Getting from "The What" to the "So What"

A NCCI & Nuventive Certificate Program Focused on Information Strategy for Institutional Improvement

Certificate Program: Information: Getting from “The What” to the “So What”
Online | February – May 2023

NCCI is excited to announce a new certificate program in partnership with Nuventive on Information: Getting from “The What’ to the “So What.” The program will equip higher education professionals with the skills to become high-impact campus leaders and facilitators in the strategic use of information to improve analysis, decision-making, and action.

This virtual program will launch in early 2023 and consist of six educational modules presented over the course of four months. The modules will feature lectures taught by thought leaders in the field, case studies, group work, and follow-up readings on the topics of:

  • Information – A Critical Ingredient in All That We Do: From “The What” to the “So What”
  • How to Identify the Right Information and Most Appropriate Sources/Resources
  • How to Identify Information Users and Stakeholders
  • How to Select the Right Methods and Formats
  • How to Become an Information Strategist for Your Institution
  • Getting to “So What” – Developing a Data-Informed and Action-Oriented Culture

The program will provide attendees with tools and templates as they translate the knowledge and skills from the program to their own campus situations to increase institutional effectiveness. A supportive and information-sharing network among participants will be fostered during the program. Upon completion of the program, a certificate will be awarded.


Registration opens on Tuesday, November 29, at 10 a.m. Eastern. Online registration will be on a first-come, first-serve basis. The initial cohort is limited to 25 individuals. An introductory rate of $750 will be made available to NCCI members.

Course Information

Participants in full courses should complete the work in the time it is scheduled. Participants must reach out to the instructor of that module to request an exception. 

Tentative Dates:

  • February 14 at 1:00 – 2:30 p.m. ET
  • February 28 at 1:00 – 2:30 p.m. ET
  • March 21 at 1:00 – 2:30 p.m. ET
  • April 4 at 1:00 – 2:30 p.m. ET
  • April 18 at 1:00 – 2:30 p.m. ET
  • May 2 at 1:00 – 3:00 p.m. ET

This program will consist of six online, interactive modules offered synchronously. Modules 1-5 will be 90-minutes in length; Module 6 will be two hours. Each module will focus on core issues related to the strategic use of information and information systems and tools for increasing the effectiveness of assessment, planning, innovation, accountability, and improvement in higher education institutions. Sessions will consist of a blend of didactic and interactive formats and will make use of case studies and examples from participant experiences at their own institutions.  

Participants who successfully complete the program will receive a certificate and digital credential.

There are no prerequisites for courses, but a computer with high-speed Internet connection will be required to participate in course activities. A webcam is strongly encouraged for virtual classroom meetings in full courses. 

It is expected that all participants in full courses actively participate in the Discussion Board and Virtual Classroom and that all participants are respectful to each other and adhere to all NCCI policies. 

Participants will be contacted at the end of the program to collect feedback on their experience regarding opinions on the program and suggestions on how we can improve going forward. Please take notes as you go through this program and share with us your perspective on how we can better serve you and your peers in future. 

Inaugural Cohort Expectation:
All participants will be asked to provide course feedback as the program progresses and at the conclusion. As an inaugural participant, feedback is essential to help shape the future of the program.

Content Development & Subject Matter Experts

Learn more about some of the program developers, facilitators, and presenters.

Developer & Speaker Bios

Bill Dillon, prior to retirement, was Executive Vice President of the National Association of College and University Business Officers (NACUBO). Earlier in his career he served as  Business Officer at both Carnegie Mellon and Chatham Universities, and National Vice President of Market Development for the ARAMARK Corporation. Dr. Dillon has a BS degree in industrial engineering from Carnegie Mellon University and both an MPA in public and international affairs and a Ph.D. in higher education administration from the University of Pittsburgh. He has taught undergraduate courses in finance and operational analysis at both Carnegie Mellon and Chatham University and in the MBA program at Indiana University of Pennsylvania. Bill has also published articles related to a wide range of business and educational issues and has been a speaker at numerous higher education gatherings.

Andrew C. Jones, founder and CEO of Creating Futures, LLC, served as an executive administrator in higher education for over 30 years. He most recently served as Interim President, Los Angeles Trade Tech College and previously as Chancellor of Coast Community College District, CA; President of the Community College of Baltimore County, Catonsville, MD and provost at Sojourner–Douglass College, MD to name a few. Dr. Jones has led state and regional initiatives to address the declining role of minorities in small business and entrepreneurism and he remains involved with state and regional workforce efforts. Currently he is working on projects to include blockchain use in education and business, employee competency mapping and deploying AI and VR environments in broad based environments and domains.

Richard Katz is founder and President of Richard N. Katz & Associates which provides advice and consulting on education, information and IT strategy, as well as on institutional performance management to colleges and universities worldwide and to corporations, foundations and associations that support higher education. Richard served as Chief Technology Advisor to the Deputy President of the National University of Singapore, and Executive Vice President of Nuventive, LLC. He has served as vice president of EDUCAUSE, and in 2018 was recognized with EDUCAUSE Leadership Award for his impact and influence in higher education technology, and in senior leadership positions at the University of California, where he received the award for innovation for his work leading the university’s business transformation. He is the author or editor of seven books and more than 80 articles and monographs on a variety of management and technology topics. His book Dancing with the Devil was named one of the year’s 10 most influential education books by Lingua Franca. Richard’s videos “EDU@2020” (2007), EDU@2025 (2012), and Edifice Rex: The Place of Place (2014) are examples of how his work transcends information technology to raise awareness of higher education’s role in building lives of impact. He holds degrees from the University of Pittsburgh, UC Berkeley, and UCLA.

David Raney has provided strategic and operational leadership for Nuventive since its inception in 2000. He has been involved in business creation since completing formal medical training. After completing his fellowship, Dr. Raney founded two innovative programs at the Children’s Hospital of Denver. Dr. Raney joined the faculty at the University of Pittsburgh Medical Center in 1993, where numerous new programs/business units were created under his leadership. Dr. Raney left academic medicine in 1999 to become an entrepreneur. In addition to serving as CEO of Nuventive, he led the growth of a medical software line and a human services software and consulting company. Dr. Raney holds an MD degree from Vanderbilt University and a BA in psychology from the University of California, Davis.

Brent Ruben is a Distinguished Professor of Communication, Founder and Senior Fellow at the Center for Organizational Leadership, and Advisor for Strategy and Planning in the Office of the Executive Vice President for Academic Affairs at Rutgers University. He is the author of numerous books and articles on organizational leadership, communication, assessment, planning, and change in higher education. His most recent books are Sustainable Change in Higher Education: Leadership Principles and Practices of Collaborative Leadership (Stylus, 2022) and A Guide for Leaders in Higher Education (second edition) (2021 – with R. De Lisi and R. Gigliotti) which was recognized as the distinguished book of the year by National Communication Association, Applied Communication Division (2018). Brent was a founder of the Rutgers Department of Communication and a founder and first president of the Network for Change and Continuous Innovation in Higher Education (NCCI). He received the Malcolm Baldrige Quality Foundation, Inaugural Award for National Leadership Excellence in Education (2018), and other scholarly and professional awards from the National Communication Association (NCA), the National Association for College and University Business Officers (NACUBO), Rutgers University, and other organizations.

Lori Bush Shepard has been a technology industry marketing leader for over two decades, and currently runs marketing for higher education planning and improvement leader Nuventive. Shepard is responsible for thought leadership, corporate marketing strategy, and partner marketing. She holds a BA degree in Public Relations and Communications from University of Wisconsin – La Crosse. Lori has extensive experience in creating technology categories and guiding software companies to market leadership positions. As the first vice president of corporate marketing for Marketo, since acquired by Adobe for $4.75 billion, she was instrumental in establishing its leadership position in the marketing automation category. Lori also served as vice president of marketing for Mobify, a mobile ecommerce company now part of Salesforce and vice president of corporate marketing at Clarizen, where she championed the creation of the collaborative work management category and fueled growth and loyalty across 2000 organizations in 76 countries.

John Voloudakis is the VP of Consulting Services at Nuventive, LLC, which helps higher education institutions manage integrated, data informed planning processes. John has over 30 years of experience consulting to and working in higher education institutions, including five years at Harvard University, and education practice leadership positions with three major management consulting firms, Huron Consulting Group, BearingPoint (formerly KPMG Consulting), and Ernst & Young. He also served as an EDUCAUSE Center for Applied Research (ECAR) Research Fellow for nearly a decade and was on the Board of Western Governor’s University for several years. John has significant experience helping higher education institutions of various sizes and missions with a wide range of planning activities, including strategic planning, operational planning, and enterprise transformation programs. His focus is on developing high-quality plans and planning approaches that are tailored to the specific needs of each client and their unique organizational structure, staffing, culture, and related processes. He also has deep experience helping institutions develop meaningful metrics to gauge the impact of their planning activities on their goals and working with their technology and institutional research teams to make these metrics accessible to the organization. John holds an MBA from Boston University and a BA from Tufts University. He has also earned the PMP (Project Management Professional) certification from the Project Management Institute.


What platform will be used for the program?

The program will be conducted in Zoom meetings. 

What if I miss a session?

Attendance at all six sessions is expected. If extenuating circumstances prevent attendance, please contact NCCI in advance, if possible, to make alternate arrangements. Missing multiple sessions may result in deferral to the next time the program is offered. 

What is the cancellation policy?

Registration for the program is non-refundable. Substitutions will be accepted. 

Payment for all fees is due at the time of registration. All fees are listed in U.S. dollars. International currency will be accepted at the exchange rate prevalent at the time of payment.   

Substitutions are gladly accepted at any time; to substitute an attendee, email

NCCI reserves exclusive right to modify, postpone/reschedule, or cancel this program for any reason. If there is an event cancellation, every attempt will be made to reschedule, and registration fees will be applied to the rescheduled event date. Any incidental expenses incurred related to a cancelled event cannot be refunded under any circumstances. If a cancelled event cannot be rescheduled, NCCI will determine an equitable basis for the refund or credit of a portion or all of the registration fees, after due consideration of circumstances and expenditures. 

About Nuventive

Nuventive enables higher education institutions to turn their plans into progress through the better use of information. Its cloud-based data-informed improvement platform brings business process and information together to support any improvement initiative, including overall strategy; accreditation; student success; diversity, equity, and inclusion; learning outcomes; general education; administrative outcomes; program review; and sustainability. Nuventive is headquartered in Pittsburgh, Pennsylvania with distribution in North America, Europe, and Asia-Pacific regions. For more information, please visit

Nuventive has been a long-time sponsor of NCCI.